Mission, Vision and Values

To fulfill our Mission we recognize that the directors, management and all staff must adhere to eight corporate values in carrying out our daily tasks.

HONOR

To conduct business with honor

We have a moral duty to express in all aspects of our work the highest level of integrity, fairness and goodwill
Treat others with respect, dignity and common courtesy
Keep promises and commitments
Conduct all work activities ethically and with integrity
Aim for win-win solutions at all times
To exercise due diligence in the choice of companies we work with and in our advice to those who depend on our expertise
Protect the interests of stakeholders at all times

QUALITY

To provide goods and services of the highest quality

Seek and listen to customers
Exceed customer expectation
Treat customers with the outmost respect and common courtesy
Measure and continuously improve customer service and processes
Discharge and execute duties and responsibilities effectively and efficiently

HUMAN RESOURCES

To enhance the quality of human resources as the essence of management excellence

The welfare of colleagues and staff is our responsibility
Seek to be trained and seek to coach
Listen patiently and respect others view
Regular discussions and consultations are the norm in carrying out my work
Recognize and reward individual and team accomplishments

ENTREPRENEURSHIP

To pursue management vision and foster entrepreneurship

Treat the business as your own business
Take the initiative to get things done
Seek opportunities to cross-sell Group products
Take ownership of my responsibilities and duties
Respond to challenges to make company the best in class
Explore opportunity to improve efficiency and productivity

UNITY

To ensure oneness in purpose, harmony and friendship in the pursuit of prosperity for all

Value and encourage teamwork
Connect my ideas to the ideas of others
Provide needed information, support and assistance to colleagues to succeed
Learn from others and build on their accomplishments
Maintain a united front

INNOVATION

To nurture and be committed to innovation

Share freely ideas with colleagues and customers
There is always a better way to do my work
Value diverse opinions and ideas
Creativity is encouraged in our Company

PROGRESSIVENESS

To improve existing operations and to position for expansion and new opportunities

Improve through continuous learning
Accept transfers, recommendations and redeployment as an opportunity
Shared ownership for career advancement
Embrace new methods of working, usage of new equipment/machinery and technology application